TOP Agency Los Angeles - Marketing Agency

We use a 21-day onboarding plan that is custom-tailored to the each client and unique to each discipline. We've systematized and perfected this approach over many years and countless campaigns. But every LA client is different so we make sure that the their needs are being met by our onboarding process.  We take stock of our client’s communication preferences,  select the best tools from among our wide array of technologies to fit the client’s demands, and establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

The LA media market is as fast and dynamic as any on Earth so it clearly plays a major role in our day-to-day approach.  We have in-house data scientists, creative, and social media teams that constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Then we identify trends that your company should be capitalizing on and ways to do it that fit into our existing plan and connect the conversation always back to our core messaging goals and audiences. But that doesn't mean we're always sitting behind a screen. So much of being on-trend means being out in the real world, experiencing life and mining it for inspiration that we can bring back to our clients. So whether we're hiking through Runyon Canyon or catching the late show at UCB you'll find TOP team members enjoying themselves while constantly observing and synthesizing.  We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative.  LA has no shortage of talent and we are always looking to expand our roster with the best this sunny city has to offer. When it comes to resource allocation and management we implement is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation. Throughout our campaigns, our LA teams work shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries.  We can do this because we're a unique hybrid of local agency with global scale so we can combine vertical integration with the ability to see changes coming down the pike and make rapid course corrections that simply aren’t possible for more traditional agencies.

We don't just have a reputation for fast work, we are good partners as well. Whether we're the lead agency, a cooperating agency, or hired to fill in some gaps here and there, our team oriented approach builds trust with our colleagues. We work collaboratively with other agencies in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Our team-oriented approach builds trust with our colleagues.  We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.

Our account management systems, procedures, and teams are built around around four fundamental principles:  be proactive, responsive, flexible, and transparent. These principles allows us to create rapid feedback loops with our LA clients.  This is earned us a reputation for being a rapid strike agency.  For instance, a famous cat brand which shall remain nameless reached out to us with just two weeks to create a global activation from scratch. We immediately went into rapid strike mode and proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.

What is your marketing agency’s approach to day-to-day client management for LA area brands?

Our account management systems, procedures, and teams are built around around four fundamental principles:  be proactive, responsive, flexible, and transparent.

These principles allows us to create rapid feedback loops with our LA clients.  This is earned us a reputation for being a rapid strike agency.  For instance, a famous cat brand which shall remain nameless reached out to us with just two weeks to create a global activation from scratch. We immediately went into rapid strike mode and proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.

How does your marketing agency collaborate with other LA agencies?

We don't just have a reputation for fast work, we are good partners as well. Whether we're the lead agency, a cooperating agency, or hired to fill in some gaps here and there, our team oriented approach builds trust with our colleagues. We work collaboratively with other agencies in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Our team-oriented approach builds trust with our colleagues.  We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.

How do you staff your LA marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative.  LA has no shortage of talent and we are always looking to expand our roster with the best this sunny city has to offer. When it comes to resource allocation and management we implement is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our LA teams work shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries.  We can do this because we're a unique hybrid of local agency with global scale so we can combine vertical integration with the ability to see changes coming down the pike and make rapid course corrections that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in LA and beyond?

The LA media market is as fast and dynamic as any on Earth so it clearly plays a major role in our day-to-day approach.  We have in-house data scientists, creative, and social media teams that constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Then we identify trends that your company should be capitalizing on and ways to do it that fit into our existing plan and connect the conversation always back to our core messaging goals and audiences.

But that doesn't mean we're always sitting behind a screen. So much of being on-trend means being out in the real world, experiencing life and mining it for inspiration that we can bring back to our clients. So whether we're hiking through Runyon Canyon or catching the late show at UCB you'll find TOP team members enjoying themselves while constantly observing and synthesizing.  We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

How do you onboard new LA-area marketing clients?

We use a 21-day onboarding plan that is custom-tailored to the each client and unique to each discipline. We've systematized and perfected this approach over many years and countless campaigns. But every LA client is different so we make sure that the their needs are being met by our onboarding process.  We take stock of our client’s communication preferences,  select the best tools from among our wide array of technologies to fit the client’s demands, and establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.