True North Social

A social media marketing agency plays a pivotal role in the success of a digital marketing agency by executing a range of services that boost a brand’s online presence and engagement at competitive pricing. Here are key functions they perform:

Content Strategy
Social media agencies develop a content strategy that aligns with the digital marketing agency’s goals. This involves creating, curating, and scheduling content for various social platforms.

Getting New Followers
You can create the greatest content the world has ever seen, but if no one sees it how much does it matter? A social media agency has to help clients across a variety of industries to grow their follower count, and get their brand in from of new and relevant customers. 

Audience Research
Social Media Marketing Agencies need to conduct in-depth audience research to identify target demographics and preferences, ensuring that the content resonates with the right audience.

Platform Selection
Social media agency experts choose the most suitable platforms for the digital marketing agency’s client. This decision is guided by the client’s industry, objectives, and audience behavior.

Engagement and Interaction
They manage interactions with the audience, responding to comments, messages, and inquiries promptly. This builds a loyal online community, fosters trust, helps the brand understand it’s customers needs, and helps to insure customer service issues are addressed.

Paid Advertising
Social media agencies run paid ad campaigns on platforms like Facebook, Instagram, and TikTok to increase reach and conversions. Running pay per click ad campaigns is one of the quickest ways that brands can get product offerings in front of new customers, and a great social media marketing agency (like True North Social) can make sure that campaigns are well run, profitable, and technical issues are solved promptly.

Analytics and Reporting
These social media agencies track performance metrics, providing insights into what works and what doesn’t. They use these insights to refine the strategy continuously.

Influencer Collaboration
In the past few years, engaging with influencers to promote products or services, has become a huge part of many brands digital marketing strategy. Influencers on Tiktok and Instagram have huge audiences with a built in trust factor that can lend credibility to brands with whom the engage. 

Monitoring Trends
They keep a close eye on trends and algorithm changes on social platforms, adapting strategies accordingly.

In essence, a social media marketing agency complements a digital marketing agency’s efforts by maximizing the impact of a brand’s online presence. By staying up-to-date with the ever-evolving world of social media, they ensure that the client’s message reaches the right people with the right content.